Beauty Industry

Chapstick Recruits a Spokesperson

After 10 years without a 'face,' the brand has chosen to partner with an Olympic gold medalist.

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By: Jamie Matusow

Editor-in-Chief

Pfizer Consumer Healthcare, the makers of ChapStick, have chosen a new spokesperson – Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team.

Morgan is the brand’s newest spokesperson in over a decade. She will appear in national television and print advertising, set to debut November 4th.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock – the brand’s latest innovation. It provides eight hours of moisture, due to its ingredients, including CoQ10 and Hyaluronic Spheres.

Morgan has had a breakout career. Her astounding list of accomplishments includes number one overall draft in 2011 by the Western New York Flash and youngest player on the USA’s roster at the 2011 FIFA Women’s World Cup. Most notably, Morgan played a pivotal role in the 2012 London Olympic Games, scoring the winning goal during the semi-final match against Canada in extra time, and leading Team USA to their gold medal win against Japan.


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